For my MIWB project, I led the development of an interactive multimedia experience aimed at increasing visibility and engagement for the MIWB institute on Terschelling. The goal was to showcase the institute’s unique offerings—its simulator labs, hands-on learning opportunities, and career paths—while creating content that remains relevant beyond the 150th-anniversary celebrations.
The project combined multiple media formats to create an immersive experience. First, we designed a digital treasure map that guided users through the MIWB building and campus, highlighting key locations and points of interest in a playful, gamified way. This map served as a central interactive hub, encouraging exploration and engagement.
Next, I produced a series of promotional videos showcasing the institute’s programs, facilities, and student experiences. These videos were carefully edited to combine cinematic storytelling with informative content, providing an engaging introduction for prospective students, visitors, and local audiences.
To enhance user interaction, we incorporated augmented reality (AR) elements accessible via the MIWB app. Users could scan markers around the campus to unlock AR content, such as 3D models of projects, interactive simulations, and fun challenges. This AR integration bridged the physical and digital worlds, creating an innovative learning experience.
Finally, the MIWB app acted as a central platform that integrated the treasure map, videos, and AR experiences. It allowed users to navigate the campus, access multimedia content, and participate in interactive challenges—all in one cohesive interface.
Overall, the project combined design, storytelling, and technology to create a unique, interactive experience that communicates the MIWB’s identity and engages audiences in a memorable way. By merging physical, digital, and augmented reality elements, I was able to deliver a project that is both educational and entertaining, while demonstrating my skills in multimedia design and project leadership.
